Overview
365°Fan™ intelligence. With increased competition for the entertainments dollar, finding and keeping fans is a constant challenge. Predictive modeling, segmentation, marketing automation and real-time decision making help maximize each fan’s total value, increase attendance and deliver targeted, personalized marketing campaigns that drive profitability.
Capabilities
Offer solutions to analyze fan demographics:
- How many tickets do they purchase?
- Where do they live?
- How often do they purchase tickets?
- Do they live in other markets and show up to support visiting teams?
- Create marketing campaigns targeting fans in your database based upon the above demographics
- Profile your VIP Fans so you can identify new fans that exhibit your VIP trends for custom marketing
- Greet your VIPs at arrival by knowing when they enter the venue